Sheelagh Appleby
Accomplished Senior Fashion Designer with extensive experience in children’s wear. Skilled in trend research, concept development and creative direction, with a strong ability to translate ideas into commercially successful designs.
Known for exceptional taste, attention to detail, and a proven track record of delivering innovative, on-brand collections that resonate with target markets.
Born and raised in the U.K., I came to the United States with one suitcase and a dream. My career began in fashion forecasting, I later had the privilege of working with some of America’s most iconic designers — including Tommy Hilfiger, Ralph Lauren, and David Chu for Nautica.
Over the years, I’ve also brought my creative vision to some of the biggest names in children’s apparel, such as OshKosh B’gosh, Carter’s, and Talbots Kids.
I’m a passionate designer dedicated to creating children’s clothing that captures the magic of childhood — outfits so full of joy and character that, years later, you’ll remember not just how they looked, but how they made you feel.
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